Legacy Fundraising

This year, around £1.8 billion will be left by donors to UK charitable causes and the proportion of people leaving money to charities is rising. At the same time, legacy fundraising is probably the most cost effective way to raise money, with typical returns on investment of 50:1 - so are you making the most of the opportunity?

This is a specialist area of fundraising, with many pitfalls. Over the years, we have worked with numerous charities to develop their campaigns and can help you with:

• Strategy development
• Identification of target audiences
• Campaign concept development
• Drafting of legacy materials
• Public Relations Support
• Implementation Support
• Training / mentoring
• Advice on recording systems
• Monitoring and evaluation of campaigns