New Media Fundraising Services
Online Fundraising
Online fundraising is becoming a discipline in its own right. For success you need an understanding of fundraising, plus e-communications, e-commerce, social networking and online behaviour. We combine an in depth understanding of fundraising, the tools, the mechanisms and the “asks”, with wide ranging experience of online fundraising.
We can support the simple development of an e-fundraising presence, helping you select the tools and build the pages, from developing complex fundraising sections with multiple ways to give, to full blown integrated on and offline fundraising campaigns.
Search Engine Optimisation
Whether you are a growing charity that needs to build rankings, have an established website but not enough traffic or just need to drive better quality traffic to your website, we can offer you a tailored service to fit.
Working with a recognized SEO agency, but bringing the added value of our charity expertise, we can offer an SEO audit, SEO strategic development consultation, and hands on SEO development from link building to adword management.
Email Marketing
Email is currently one of the most critical communication tools for the charity sector. It is cheap, easy to create, has instant delivery and reporting and can have an immediate impact. Whatever the age of your audience, a large proportion will have email addresses, allowing you to communicate straight into their inbox. We can provide consultation on why you should be doing email, how to build a list, provide the tools to achieve the best emails, and work on the strategic development of your email communications for fundraising, events, campaigning or just plain email news.
Social Networking
The buzz for the last couple of years has been how to use social networking for acquiring new supporters, developing relationships, and maximizing the impact of fundraising and campaigning online. From the first steps of setting up blogs, Facebook and Twitter profiles, techniques for linking them all together and optimizing your content, through to integrated communications plans and campaign development, we can help you to build, manage and develop your Web 2.0 profile.
Web Audit
If you have an old website which doesn’t meet you needs, but need to convince trustees, senior managers or funders that the site is below par, we can provide a website audit that will give you an outsider’s view of the site. The audit combines system generated stats and scoring against industry standard as well as a narrative explanation of how your site compares on key issues such as design, navigation and search engine placement, as well as its suitability for fundraising.
Taking the web audit a step further, we can provide a set of recommendations for improving your site against the industry standards highlighted in the audit. Each area will be addressed with short and long term actions to improve the site.
Website Requirements and Tendering
The most important part of developing a new site is developing the statement of requirements. Whether you want a fundraising site, a campaigning microsite or a service provision portal, defining what the purpose of the site is, the audiences, content, and functionality requirements will determine whether you get what you need.
We can provide strategic and hands on support throughout the process of defining you statement of requirements, presenting your invitation to tender to agencies and helping you chose an agency which will provide you with the best site possible for your budget.
